Here we go!
Apple is going to reveal a bunch of new products. We're here to live blog everything that happens.
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1:37 PM | Now there's a promo video from Jony Ive and crew talking about the computer.
1:35 PM | Battery life: 7 hours. Storage up to 768 gigs.
1:32 PM | Apple is going to refresh all of its apps to make them look good on this new display
1:29 PM | Everyone is freaking out about the display...
"It’s 15.4 inches across, but it’s pixel density — are you sitting down? It’s 2880 x 1880, four times the amount of pixels."
1:28 PM | It's "about" as thin as a MacBook Air
1:27 PM | Schiller: "It’s a true breakthrough in engineering — there’s never been a notebook this thin, this light, this powerful for professional use. Don’t worry, I’ll tell you all about it in just a minute, I just want to enjoy this…"
1:27 PM | It's thin, light, but different than a Macbook Air
1:26 PM | The "next generation" MacBook Pro...
Schiller: "I’ll show it to you now. The next generation MBP is the most beautiful computer we’ve ever made. It’s dominated by an amazing, magnificent new display."
1:25 PM | Here comes the first biggie!
1:23 PM | Now onto the MacBook pro ...
New graphics chip. New quad-core i7, faster memory.
1:21 PM | It will also have USB 3
1:20 PM | Here are the updates to the Air
Via Gdgt: "Latest processors… Ivy Bridge, up to 2GHz in i7 speed. Configure it with up to 8GB of memory, and it’s faster memory. The integrated graphics they run on are up to 60% faster."
1:18 PM | Schiller is bragging about the fact that everyone wants to copy the MacBook Air
1:17 PM | Schiller will talk about the MacBook Air and the Pro
1:17 PM | Here comes Phil Schiller, marketing/product boss.
1:17 PM | BOOM: Annouoncing changes to notebook, iOS, and Mountain Lion
1:16 PM | Video over ... Tim Cook is back on stage.
1:14 PM | Oof ... lost our stream!
1:13 PM | Airbnb in the video now. Talking about its iPhone app.
1:10 PM | This video is about someone who is blind and uses an iPhone and apps to get around.
1:08 PM | Tim Cook talking about what Apple devices and developer apps do for people's lives
Now he's running a video on it.
1:07 PM | BOOM! We got a stream ...
1:06 PM | App Store has 600,000 apps. Apple has had 30 billion downloads. Apple paid $5 billion to developers so far!
1:05 PM | 225,000 apps just for the iPad
1:05 PM | 400 million app store accounts -- Apple has 400 million credit cards on file.
1:04 PM | WWDC sold out in record time, just 1 hourt 43 minutes
1:04 PM | And here's Tim Cook ...
1:02 PM | Oh boy ... a bunch of bad jokes by Siri
Via Gdgt: “Hey, anyone been working with Ice Cream Sandwich or Jellybean? Who’s making up these names, Ben and Jerry?”
“Has anyone been using the new Samsung? Not the Galaxy, the refrigerator.”
1:01 PM | Apple starts with Siri making jokes about the weather...
"I was told to warm up the crowd, should be easy since it's 75 degrees"
1:00 PM | IT'S STARTING
12:58 PM | Getting closer to go time...