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:: graphic design :: art direction :: illustration ::

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Date: 2008-03-05, 5:20PM PST

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OBJECTIVE: To apply my unique skills and experience as a graphic designer, illustrator, and fine artist toward creative projects that merit a collaborative team effort.

DESIGN SKILLS: Excellent time-management, multi-tasking, and project management skills. An extensive working knowledge of design theory, layout, illustration, typography, watercolors, technical inking, paste-up, mechanical print preparation, and color separation. A very strong understanding of CMYK, RGB, and web-safe color management. Experience with various printing, reproduction, and manufacturing processes/techniques as well as trapping, offset pre-press, and print production.

COMPUTER SKILLS: Adobe InDesign, Photoshop, Illustrator and Acrobat, SC3; QuarkXPress; Macromedia Dreamweaver, Flash and Director; Microsoft Word and PowerPoint; HTML; FTP processes, Flatbed and Slide Scanner; Professional Photo Quality Printer.

EXPERIENCE: PATELCO CREDIT UNION San Francisco, CA (present) Senior Graphic Designer/Creative Supervisor. Leading the design, development, and execution of a broad range of corporate initiatives. Managing the design and production of all marketing pieces including newsletters, brochures, direct mail cards, posters, publications and sales collateral, ensuring on-time delivery and quality. Overseeing the print production process and maintain print vendor relationship. Responsible for updating visual Brand identity and offering guidelines and solutions for Patelco's Brand Architecture. Coordinating research and make recommendations for Marketing Department workflow and proceses, providing in depth information to senior management, team members and partners. In charge of directing and implementing various projects that require team efforts from various departments across the organization.

PEKING HANDICRAFT INC. South San Francisco, CA (8/05 to 3/07) Senior Graphic Designer, Lead the Marketing team in the design, development, and execution of all marketing/advertising/packaging initiatives. Projects include: packaging, postcards, brochures, signage and flyers, print advertising, annual reports, trade show graphics, web site design, textile and fabric design. Attended photo shoots. Worked closely with photographers and stylists. Identified and offered solutions for production/creative department workflow problems.

BLUE SHIELD OF CALIFORNIA San Francisco, CA (8/00 to 1/05) Senior Graphic Designer. Lead designer for the visual brand identity of all Blue Shield monthly publications, marketing materials, and the Intranet site. Implemented new brand architecture. Responsible for the designing and production of 12 monthly and one special edition newsletter each calendar year. Supervised and oversaw the workload of temporary graphic designers.Worked with vendors to solve both production and implementation challenges. Collaborated with other departments within Blue Shield to ensure on-time, on-budget, and high-quality deliverables. Attended to press checks. Worked closely with project managers, brand implementation consultants, and writers to establish quality controls, ensure accuracy, and develop time and cost accounting systems. Exceeded job duties through concepting then producing a systematically organized Blue Shield Publications Guide. Numerous awards won including the APEX Award 2002 (for the most improved newsletter for Shield Advantage), the American Graphic Design Award 2002 (for a Practices Provider newsletter) and the American Graphic Design Award 2003 (for Mylifepath Programs and Services Brochure).

UNITED BEHAVIORAL HEALTH San Francisco, CA (10/99 to 8/00) Art Director for Program Development and Marketing. Responsible for web-based design and development of UBHs corporate identity. Lead person for design, production, scheduling, and quality control of corporate marketing materials, web sites, posters, newsletters, brochures, mailers, and trade show literature. Designed company logo that is currently in use. Directed and managed freelance production artists. Worked closely with vendors to identify issues, challenges, and solutions. Provided support for strategic corporate branding and positioning initiatives. ZONIC DESIGN San Francisco, CA (1/99 to 7/99) Graphic Designer. Designed logos, newsletters, brochures, mailers, billboards, signs, and business cards.

KEECO South San Francisco, CA (5/98 to 1/99) Graphic Designer. Created packaging design. Worked with all aspects of pre-press production. Key participant in the design of the company logo.

S.F. OBSERVER Newspaper San Francisco, CA (8/96 to 8/97)
Art Director. Designed and produced flyers, logos, and advertisement layouts for this newspaper. Designed company logo, column logos, format, and page layout.

FREELANCE GRAPHIC DESIGNER ACTEVA San Francisco, CA (5/04-2/06) Designed web and print projects, responsible for implementing client requests from concept to full production. Collaborate with specification writers, project managers and engineers.

PERSIMMON PRESS Belmont, CA (9/06-present) Responsible for web and print design projects from concept to production. Created company's catalog and web site.

EDUCATION: Platt College, San Francisco, CA Studied HTML, Dreamweaver, Flash, and web design. (6/99-9/99) Diploma in Computer Graphics. Diploma in Graphic Design. (7/96-5/97) Academy of Art College, San Francisco, CA (9/94-5/95) Selected studies in Graphic Design and Fine Art.

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