This news was brought to our attention by Marketing Journal, which also reported that Yahoo hasn’t been number one for five years. Google took over the top spot in spring 2008, and has remained there ever since.
All the press and hype around Yahoo appears to be paying off.
In addition, Yahoo has released more products in the past six months than it has in years. It’s aggressively hiring, and the company has made dozens of strategic acquisitions of mobile and media startups.
Yahoo’s largest buy-up? Tumblr, the micro-blogging platform, which has also staged a bit of a comeback in recent months. Yahoo and Tumblr’s traffic figures have not yet been combined.
This month, chief executive Marissa Mayer grabbed yet more headlines after being featured on the front cover of Vogue Magazine. In one of her first in-depth interviews since taking the reigns at Yahoo, Mayer stressed that product comes first. “I just want to make sure it’s user-experience positive,” she said.