Initially, Geraniums da Madeira
was active in the horticultural sector. In 1942 it changed to its current activity,growing and selling ornamental
Aware of the potential of the Portuguese market,the company increased its range of ornamental products and created a distribution network throughtout the country.
Over the years our facilities have been developed and enlarged,with the acquisition of land close to our head office and the building of new production structures.We created distribution centres in Lisbon and porto.
In 1994, pursuing our goals of innovating and increasing our product range, we developed new products in the Mediterranean flowering plant range. An R+D team was created for this purpose.
Today the company employs 180 people in the different areas of production, maintenance, administration and sales.
As one of the main producers of ornamental plants in Portugal, we seek to be at the forefront of innovation and evolution of technology and markets in our field. To grow high quality plants and to excel in sales and distribution is our priority.
Viveiros Monterosa, Lda. is run by Detlev von Rosen.
The management team is made up of Eduardo Martins,
General and Production manager, José Dâmaso, Financial manager and Paulo Cavaco, Sales manager.